-1.png?width=2000&height=1109&name=The%20Store%20Walk%20San%20Francisco%20(1)-1.png "The Store Walk San Francisco (1)-1")
A small group of retail leaders, two San Francisco stores, and a few hours to see the technology running both operations up close.
Your shopping spree, on us. Every attendee receives $500 in gift cards to spend at Veronica Beard and Marine Layer.
Hosted by
Save your spot
The Afternoon's Agenda
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3:00 PM | Meet-up
Group meets at the first store location -
3:15–5:00 PM | Store Tours
Time in both stores to walk the floor and see the operations up close. -
5:30–7:00 PM | Drinks and light bites
A relaxed close to the afternoon. Good conversation, good company.
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Planned for people who run retail every day.
NewStore and Stripe are bringing together a small group of retail leaders for two store visits in San Francisco.
You will visit Marine Layer and Veronica Beard, talk with the teams behind them, and take a look at the technology powering each store. We are also hosting drinks and light bites after, and would love for you to join.
Spots are limited. Secure yours.
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Date: Tuesday, April 28, 2026
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Location: San Francisco | Chestnut Street and Fillmore Street
Two stores. Two approaches.
One afternoon.
Marine Layer Goes All-In On Omnichannel
Marine Layer is a San Francisco-based apparel brand with 47 stores across the US. After moving its direct-to-consumer operation onto NewStore, 15% of all ecommerce orders now ship from a store, contributing to a 21% increase in sales.
"NewStore has been a great partner. We launched the entire platform on-time across our full store fleet. We are confident it was the right investment at the right time, and know it will benefit our business and our customers."
Veronica Beard Drives Incremental Value with NewStore Clienteling
Veronica Beard operates nearly 30 stores across the US, Canada, and England. After building its clienteling program on NewStore, 9% of all store sales now come from associate outreach with a 35% conversion rate and a 1.26x increase in average order value.
"NewStore has helped us standardize our clienteling efforts across all stores. We now have access to store and associate level data that demonstrates the value of clienteling to our associates, which is key to building a successful clienteling program."